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Since starting the Dinki Human brand in 2016 I have been working away in my small home studio making all products myself. Leaving my employment in early 2017 I set out to build a life I loved, a life where I could be a mum, and pursue my creative passions. I made the decision to outsource manufacture of my next range, allowing me to grow my business. I was keen to have my own exclusive prints and quantities that allowed me to grow my customer base.
The new Dinki Human range of organic kids clothes has been manufactured in a fantastic factory in the North of the UK. The factory specialises in clothing for babies and children, and are highly experienced in manufacturing for this market, adhering to very strict safety regulations. The range will include baby blankets, baby leggings, baby bodysuits and kids leggings. We're thrilled to have partnered up with some fantastic British manufacturers.
I have spent a long time sourcing the best materials and suppliers that fit with the brand’s ethos and I’m keen my brand supports the revival of British clothing manufacture. This isn't the easy route, we pay more for our products than we would if we bought them from an Indian manufacturer, but the environmental costs are dramatically less so it's a price we're very happy to pay.
“The UK fashion and textile industry: Contributes £29.7 billion in GVA to the UK economy. Employs 880,000 people, over 105,000 of which are in manufacturing”
"production of UK fashion and textiles has grown 28% since 2012 and is now worth £9.1bn, with 26% being exported out of the EU."
This revival has created a growing job market in the UK, and appeals to brands like Dinki Human wanting a transparent and ethical supply chain. There is an increasing consumer led demand for “Made in the UK” as the consumer is more and more aware of the influence they have and the impact of their buying power. The more we demand ethically made, environmentally-conscious product, the more we contribute to change.
Having spent years working with textiles manufacturers around the world it is so refreshing to be in a position where my brand can support UK manufacture. With design and production based in the UK we can ensure our high standards are met with minimal impact on the environment. During my career in fashion working for big brands, a huge part of the design and development of a range was travelling around the world sourcing new factories, liasing, auditting and quality checking wth exisiting partners. We would regularly fly to Turkey, India, Bangladesh and China and I dread to think what the carbon footprint of this travel was! So it is a very welcome change for me to pop on a train to visit suppliers in the same time-zone!
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