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I love chatting to fellow small-biz owners about what gets them going and what grinds their gears about being your own boss. I have created a series of Q&As with some of my fave small brand owners in the hope we can share some behind the scenes insight into our lives as women in business.
I first met Rosie when I attended a 'Raise Your Profile' event she was hosting in London. It was a fab evening listening to the inspiring words of Lucy Werner, and getting an insight in to what PR Dispatch do and how they help small businesses. I joined the membership earlier this year and PR Dispatch have been such a valuable resource for me and my small biz!
Who are ya?
Hello! I’m Rosie. I am originally from the Wirral near Liverpool but have been in London for the past 10 years so I like to say I’m a Northern Soul, Southern Fried. I live in South-East London with my husband, Nick and our 4 month old daughter, Sloane. We also have Milo the dog and Bruce the cat. I am the founder of PR Agency, LFA and the founder of PR membership platform PR Dispatch.
How and when did you come up with the idea for PR Dispatch?
A few years on and I had enough clients to start an agency (LFA). We were the first agency in the UK to be completely transparent on pricing, expected results and offering a friendly, honest service where we built long term partnerships with clients. We worked with some incredible brands but I kept coming across great brands via LFA that the press would love to feature but who didn’t have the budget to spend thousands on an agency. I thought “what if we put everything we know as an agency into one place for small brands and we charge them a small monthly fee for access”. I tested the concept with a small number of brands and it worked – giving them the tools to do their own PR meant they were pitching to the press the right way and gaining coverage. So in 2017 I launched PR Dispatch.
What things do you enjoy most in your job as PR Dispatch Boss Lady?
Seeing the results: I remember the first day a few years ago when PR Dispatch was new and one of our members received their first piece of coverage in the Metro. I was so emotional about it. I remember thinking this is the future of PR for small businesses. Since then we’ve seen hundreds of pieces of coverage gained by our members but it still gives me the same thrill each time.
What things do you enjoy least?
Any advice for anyone starting out in the world of small biz ownership?
What are your hopes and dreams for the future of PR Dispatch? Where do you see yourself in 3 years time?
In 3 years time, I would love to be living in Somerset and the whole team be working more remotely. Maybe a little office in Bristol and one in London. I hope that we have supported thousands of brands and small businesses with PR but more importantly that we have given them the confidence to do their own PR!
What’s your favourite breakfast?
Eggs Benedict: English Muffin, bacon, egg, hollandaise sauce… I couldn’t have any of this whilst pregnant (raw egg and gestational diabetes) so as soon as Sloane was born this was my first go to.
Where can we find you?
The best place is on PR Dispatch’s Instagram @prdispatch so send me a message if you want to say hi!
You can also read the blog post featuring Dinki Human here!