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Dinki Human Blog

We are excited to announce that for the second year in a row we have been shortlisted for the Junior Design Awards 2022!
At Dinki Human we encourage our customers to pass down their Dinki Human pieces when they're finished with them. We believe in a circular fashion economy, where good quality, well-made clothing can be made ethically and in an environmentally friendly way, can be cherished and looked after well, can be repaired if necessary and can be handed on to someone else and given a new lease of life. We are so happy to be a part of the Dotte Resale Collective, we have partnered with this fabulous resale platform to offer exclusive rewards to those who sell their Dinki Human garments on Dotte.

Easter holidays are approaching, the sun is shining, and we're all looking forward to treating ourselves this Spring holiday.

Daisy, our Junior Marketing Manager has put together some simple creative activities to entertain the kids this Spring.

These super-cute paper bunnies make great little treat pouches, perhaps you could fill them with some mini eggs, jelly beans or buttons.

We create comfort-conscious organic kids clothes. The Dinki Human collection is unisex, sustainable, ethically made and designed to last.

We are whole-heartedly committed to staying true to our core values and designing and manufacturing with integrity and respect for all people and the planet.

These values underpin everything we do and our customers can rest assured they're buying from a brand that is; Sustainable, Natural and Fair. 

Having grown this little brand from just little old me (Ester!), I thought it would be good to introduce our teenie little team and give you a look behind-the-scenes of my small indie brand.

Ester Ford: Director/Founder/Designer

Daisy Stratford: Junior Marketing Manager

Olivia Reeve: Marketing Intern

Jack Ford: Co-Director/Photographer

We're big fans of cloth nappies at Dinki Human HQ. We especially love Pim Pam nappies, so we're so excited to be able to offer these gorgeous cloth nappies alongside our organic baby clothing offering.

Here at Dinki Human HQ our core values are ‘sustainable, natural and fair’.

Building a business around them is what makes us tick. We wouldn’t be who we are if we went against them. It takes work to make our brand sustainable and it’s work we’re happy to do.
Recently, we’ve been thinking about how big brands talk about sustainability and their ethics. It can be a dangerous path to navigate because everyone wants to feel good when they make a purchase. Big brands know this. And it can lead to overclaiming and misleading marketing.
Like us, you might have heard of the term ‘greenwashing’ - but what does it mean and how can we spot it?

Designing the latest range of organic kids clothes from Dinki Human felt different this time around... The collection highlights were the rib quality, the introduction of a dungarees style and the Atmos-Folk print. 

I am thrilled to announce we won Bronze for 'Best Children's Eco Fashion Brand' at the Junior Design Awards 2021. I am so pleased we are winners in the 'Best Children's Eco Fashion Brand' category, as we take our ethos and eco-credentials very seriously. This was a hugely important personal achievement for me as I have followed these awards for many years and dreamt of one day being a part of them.

I have admired Too Many PJs gorgeous products for years, Erin's retro aesthetic and eco-conscious designs make the perfect addition to any nursery or play room. I want everything!
Alf & Co. are a fabulous stockist of Dinki Human and Kirby is so inspiring! I've watched her business journey in awe as she navigated growing her brand through a pandemic. She adapted so quickly, right after opening her bricks and mortar store and having to close it due to lockdown restrictions, she took to Instagram to present her stock and make sales, all alongside mothering her two babes. I look forward to seeing Alf & co. grow.
So here it is in a nutshell - every baby uses an average of 5500 nappies before they’re potty trained, if you’re using disposables they’re ending up in landfill and it is estimated that each of those nappies will take 500 years to decompose - that’s a horrifying picture right there! As a mum I just can’t live with that and as a business owner it goes entirely against the Dinki Human ethos, the use of disposable plastics and toxic chemicals has a deeply damaging effect on our planet.

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