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Dinki Human Blog

Here at Dinki Human HQ our core values are ‘sustainable, natural and fair’.

Building a business around them is what makes us tick. We wouldn’t be who we are if we went against them. It takes work to make our brand sustainable and it’s work we’re happy to do.
Recently, we’ve been thinking about how big brands talk about sustainability and their ethics. It can be a dangerous path to navigate because everyone wants to feel good when they make a purchase. Big brands know this. And it can lead to overclaiming and misleading marketing.
Like us, you might have heard of the term ‘greenwashing’ - but what does it mean and how can we spot it?

Designing the latest range of organic kids clothes from Dinki Human felt different this time around... The collection highlights were the rib quality, the introduction of a dungarees style and the Atmos-Folk print. 

I am thrilled to announce we won Bronze for 'Best Children's Eco Fashion Brand' at the Junior Design Awards 2021. I am so pleased we are winners in the 'Best Children's Eco Fashion Brand' category, as we take our ethos and eco-credentials very seriously. This was a hugely important personal achievement for me as I have followed these awards for many years and dreamt of one day being a part of them.

I have admired Too Many PJs gorgeous products for years, Erin's retro aesthetic and eco-conscious designs make the perfect addition to any nursery or play room. I want everything!
Alf & Co. are a fabulous stockist of Dinki Human and Kirby is so inspiring! I've watched her business journey in awe as she navigated growing her brand through a pandemic. She adapted so quickly, right after opening her bricks and mortar store and having to close it due to lockdown restrictions, she took to Instagram to present her stock and make sales, all alongside mothering her two babes. I look forward to seeing Alf & co. grow.
So here it is in a nutshell - every baby uses an average of 5500 nappies before they’re potty trained, if you’re using disposables they’re ending up in landfill and it is estimated that each of those nappies will take 500 years to decompose - that’s a horrifying picture right there! As a mum I just can’t live with that and as a business owner it goes entirely against the Dinki Human ethos, the use of disposable plastics and toxic chemicals has a deeply damaging effect on our planet.
Coming across Pim Pam couldn't have come at a better time for me, having been a 'cloth bum mum' for a few years now I'm always on the look out for new and exciting developments in the world of cloth nappies! I cam across Aless' work and fell in love with her fab prints. Her nappies are the best thing to come out of nappy changes!

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This is the third in a series of blogs covering sustainable fashion, and responsible manufacture. This blog post covers how the fashion industry impacts our planet.

It should be a priority that the product is environmentally responsible. Until this is a core requirement we won’t see the changes we need to see. For brands like Dinki Human this requirement is an essential one. Responsible and sustainable manufacture is a core part of our ethos, it’s part of who we are.

Dinki Human is a climate positive workforce, we've been working with Ecologi to offset our carbon emissions and we love what they do. We are thrilled to announce that we will plant a tree with every single Dinki Human order!

Together, Dinki Human and Ecologi have already planted hundreds of trees. Take a look at our 'Dinki Human Ltd Forest'. We can't wait to see our little forest grow with the help of our valued customers!

We're so pleased to have partnered with Clare and Not Only Pink and Blue, a marketplace that challenges gender stereotyping by offering a great range of gender-neutral items and new ways of shopping for your kids, I love that you can filter for products by weather type for example!

Any advice for anyone starting out in the world of small biz ownership?

“Being all things to all people is a recipe for mediocrity”. I lived by this saying when creating both LFA & PR Dispatch. I focused on doing one thing really well for a small audience.