Here at Dinki Human HQ our core values are ‘sustainable, natural and fair’.
Building a business around them is what makes us tick. We wouldn’t be who we are if we went against them. It takes work to make our brand sustainable and it’s work we’re happy to do.
Recently, we’ve been thinking about how big brands talk about sustainability and their ethics. It can be a dangerous path to navigate because everyone wants to feel good when they make a purchase. Big brands know this. And it can lead to overclaiming and misleading marketing.
Like us, you might have heard of the term ‘greenwashing’ - but what does it mean and how can we spot it?
Designing the latest range of organic kids clothes from Dinki Human felt different this time around... The collection highlights were the rib quality, the introduction of a dungarees style and the Atmos-Folk print.
I am thrilled to announce we won Bronze for 'Best Children's Eco Fashion Brand' at the Junior Design Awards 2021. I am so pleased we are winners in the 'Best Children's Eco Fashion Brand' category, as we take our ethos and eco-credentials very seriously. This was a hugely important personal achievement for me as I have followed these awards for many years and dreamt of one day being a part of them.
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This is the third in a series of blogs covering sustainable fashion, and responsible manufacture. This blog post covers how the fashion industry impacts our planet.
It should be a priority that the product is environmentally responsible. Until this is a core requirement we won’t see the changes we need to see. For brands like Dinki Human this requirement is an essential one. Responsible and sustainable manufacture is a core part of our ethos, it’s part of who we are.
Dinki Human is a climate positive workforce, we've been working with Ecologi to offset our carbon emissions and we love what they do. We are thrilled to announce that we will plant a tree with every single Dinki Human order!
Together, Dinki Human and Ecologi have already planted hundreds of trees. Take a look at our 'Dinki Human Ltd Forest'. We can't wait to see our little forest grow with the help of our valued customers!
Any advice for anyone starting out in the world of small biz ownership?
