From the Archive

There was once a silly-billy who managed to delete her whole blog with two years worth of writing! It was awful!

Some historical blog posts for anyone interested.

*Must back-up!!

 

There is only one thing that makes a dream impossible to achieve…

"There is only one thing that makes a dream impossible to achieve: the fear of failure." - Paulo Coelho

I've spent the last few months designing and developing a new product. This has been something I've been really excited about and also something that’s kept me up at night worrying. For the first time in 10 years I'm "going it alone" in the employment stakes, and as a frantic worrier, the lack of a consistent monthly salary has been making me sweaty! I have asked myself on a few occasions why I didn't take the leap before motherhood, when I had less scary financial burdens. I have to remind myself I'm starting up my brand for a better work/life balance. My daughter needs a happy mama.

After months of work on this product; drawing, designing, prototyping, sewing and some spending of my hard-earned savings I have to accept failure. I thought I had a great idea, it wasn't easy to develop, and there was loads of problem-solving along the way. However no matter how hard I try, I can’t get it to meet the safety standard I want it to meet. It doesn't matter how much I believe in this product, or how important it is to realise my dream, if there's any risk at all that a child could injure themselves, it's just not worth it.

After many tears, and a lot of soul searching, I have decided to abandon that product idea and start again. By admitting defeat, I can pick myself up, dust myself off, and try again.

I've learnt a lot along the way, it's astounding how many products there are on the market that would not meet the level of standard I was aiming for. I would urge all parents to be careful when shopping for their children. The European Child Safety Alliance has published a Product Safety Guide to help parents choose safe products.

Back to the drawing board.

I'll be busy designing for the new few weeks, and taking time out to visit Make it British Live! to search for some great UK manufacturers for my future products.

This blog post was hard to write, it's always hard to expose your failures. However my brand is about honesty, integrity and transparency. I do not do Bulls**t!

Thanks for reading!

Ester x

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Dinki Human was born out of a desire for something different…

Dinki Human is a kids lifestyle brand offering soft furnishings and products for the nursery.

Dinki Human was born out of a desire for something different, for so long the UK highstreet has subjected us to ranges of pink princesses and blue tractors, with any 'gender neutral' offering smothered in custard yellow and splattered with ducks. When preparing for the arrival of my baby I've searched high and low for the kinds of products I wanted for our nursery. I imagined a simple Scandinavian inspired interior adorned with playful and eccentric objects to stimulate creativity. I wanted monochromatic with on-trend pop colours, I wanted monsters, bold prints, sensory textures and value for money! I found few of the items I had in my 'dream nursery' headspace were available, and buying many of the items from the cool kids brands I coveted and shipping to UK would have quickly eaten away at my hard-earned baby savings.

I started to make things, I liked the things, I asked others if they liked the things and here I am!

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Along came baby!

After what felt like ages my Dinki Human arrived on 8th November. I was very lucky to have a drama-free water birth in a brilliant maternity ward with my fella and mum as amazing birth partners. Labour and birth was not easy but it was magical!

Welcome to the world Wednesday Juniper Joy Ford!

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A Little About Me….

Wow this is hard.

I'm a designer and I love Hip Hop. No really, this is hard!

Having worked in a variety of different roles in a variety of different areas of design there was one area I enjoyed the most, kidswear. I managed a small team of designers and graphic designers developing a range of kids clothing from ages 2-16, manufactured in Turkey, India, Bangladesh and China. There's so much fun to be had developing kids ranges; being playful with colour, graphics, fabrics and garment construction.

Since that time, I have had a dream to develop my own kids lifestyle brand; I noticed gaps in the UK kids market, and now the time has come for me to shop for my own first child, this is all the more apparent!

So this is me, welcome to my blog!

From a designer/maker/mother-to-be xx

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