OK, so we're 'seasonless' but that doesn't mean we're not catering for Summer heatwaves!

SUMMER IS HERE!

This season I've been very aware the range may not seem 'Summery' enough. As a brand we stay away from making pieces that are overly 'seasonal' as we want our clothes to last, to be able to be passed on whatever the time of year, and quite frankly in the UK we don't know how many of the really warm shorts-weather-days we're going to get!

However, even in a heatwave my kids are dressed in Dinki long sleeve tees, leggings and dungarees, for a few reasons;

1. Organic cotton is naturally breathable and moisture-wicking.

2. I like the coverage they give, even with sunscreen plastered on I like their skin to avoid direct sun exposure.

3. The sleeves and leg cuffs can be folded up for paddling etc. anyway.

4. And lastly, the pieces look great on them, and they still will in Autumn and Winter!

So, whether your Dinki is approaching school Summer holidays or hasn't yet started school, you can't escape that SCHOOLS OUT excitement! Roll on sunshine (but lets keep it just below 30 please!), ice-cream, paddling, and the smell of sunscreen.

For the next couple of months every day is a PLAY DAY!

Check out our Playful Summer Ad campaign, and if you share it with your friends we'll love you forever!